Privacy Policy
This Privacy Policy explains what information Bloom ("Bloom", "we", "us") collects when you use the Bloom mobile app, how it's used, who it's shared with, and the choices you have. By using Bloom, you agree to the practices described here.
1. Information we collect
Bloom does not require you to create an account with an email address, name, or phone number. When you first open the app, we create an anonymous account identified only by a random device-linked ID.
- Photos you upload. When you use a generation feature, the photo(s) you choose are uploaded to our servers so the requested style or effect can be created.
- Generated results. The images and videos Bloom creates for you are stored so they appear in your History.
- Purchase and credit information. Your credit balance and a record of purchases/credit spending, processed through Apple's App Store and RevenueCat.
- Consent preference. Whether you've agreed to let your photos be sent to our AI processing provider (see Section 3).
- Basic technical data. Standard information Apple's platform and our backend (Google Firebase) generate to keep the app running and secure — for example request logs and crash diagnostics. Bloom does not use third-party advertising or analytics trackers.
If you email us for support, we naturally see whatever you include in that email (address, message content, and anything you attach).
2. How we use your information
- To generate the images/videos you request.
- To maintain your credit balance, purchase history, and generation history.
- To operate, secure, and troubleshoot the app.
- To respond to support requests you send us.
We do not sell your personal information, and we do not use your photos to train AI models.
3. AI processing & your consent
Bloom uses a third-party AI provider, Wiro AI, to turn your uploaded photos into generated images and videos. A photo is only sent to Wiro AI after you've explicitly turned on AI-processing consent in the app — this is checked before every single generation, not just once. You can withdraw consent at any time from Settings, which immediately stops any further photos from being processed.
4. Who we share information with
- Wiro AI — receives the photo(s) you submit, solely to produce the generation you requested.
- Google Firebase — hosts our backend: authentication, database, file storage, and server functions.
- RevenueCat and Apple — process purchases and manage subscription/credit entitlements.
We do not share your data with anyone else, and none of the above are permitted to use your information for their own marketing purposes.
5. Data retention & deletion
Your photos, generated results, and account data are kept for as long as your account exists, so your History stays available to you. You can permanently delete your account and everything associated with it at any time from Settings → Delete Account. This immediately and permanently removes your uploaded photos, generated results, purchase history, and account record from our systems — it cannot be undone.
6. Children's privacy
Bloom is not directed at children and is not intended for use by anyone under 13. We do not knowingly collect information from children.
7. Your rights
Depending on where you live, you may have rights to access, correct, or delete your personal information. You can exercise all of these directly in the app (Settings → Delete Account), or by contacting us at the email below.
8. Security
We use industry-standard safeguards (including encryption in transit) to protect your information. No method of transmission or storage is 100% secure, but we work to protect your data appropriately for what it is.
9. Changes to this policy
If we make material changes to this policy, we'll update the "Last updated" date above. Continuing to use Bloom after a change means you accept the updated policy.
10. Contact us
Questions about this policy or your data? Email blitzzlsnsz@gmail.com.